DIGITAL MARKETING
Russian Beauty and Personal Care Market: Trends and Consumer Preferences
For international cosmetics companies, the Russian beauty market offers hight potential. This comprehensive overview delves into current trends, popular brands, and key consumer preferences.
MEDIA BUYING
Forecast for TV Commercial Market in Russia: Budgets, Strategies, and Key Players 2024
Comprehensive guide to the 2024 TV commercial landscape in Russia: A market overview, budget allocations, and what's new for brands.
MEDIA BUYING
Exploring of Radio Advertising Market in Russia: Industry Insights 2024
Gain expert insights into Russia's radio advertising landscape for 2024: Understand the growth drivers, trends, and opportunities shaping the market
DIGITAL MARKETING
Mastering How to Promote Mobile Games in Russia
Learn expert tactics for promoting your mobile games effectively in the Russian market. Start growing now!
DIGITAL MARKETING
Overview of Instagram* after blocking in Russia. Key trends, ratings, and promotion formats in 2024
Explore Strategies to Thrive on Instagram Despite Restrictions in Russia. Unlock the Power of Influencers and Effective Promotion Tactics Now!
DIGITAL MARKETING
Practical guide to Digital Ad Labeling in Russia
Description: Dive into the essentials of ad labeling in Russia. Learn how it impacts your marketing strategy. Stay informed!
MEDIA BUYING
Discover DOOH advertising opportunities at Sheremetyevo, the vibrant airport hub of Moscow, to achieve unmatched visibility for your brand.
DIGITAL MARKETING
Game Promotion Ideas in Russia: Unlock Success
Explore top Game Promotion Ideas in Russia to skyrocket your game's popularity. Innovative tactics for engaging the Russian gaming community.
DIGITAL MARKETING
The Rise of VK Influencers: Marketing Insights and Trends for 2024
In this article, explore advertising opportunities for impactful promo collaborations by navigating VK's influencer landscape.
MEDIA BUYING
The Digital Frontier: How DOOH is Shaping the Future of Advertising in Russia
Outdoor advertising was predicted to have the slightest negative changes, after which further growth comes. Was it really so and what to focus on in 2024?
DIGITAL MARKETING
From Shorts to Vlogs: A Brand's Guide of advertising videos by Russian YouTube bloggers
In this article, uncover YouTube's ad formats in Russia as a key Influencer platform, reaching over 95,000 users monthly.
DIGITAL MARKETING
Global Trends Meet Russian Market: Exploring the Landscape of Future Marketing Innovations 2024
Against the backdrop of dynamic change in 2022-2023, the Russian market has adapted to new formats and the demands of buyer audiences. In 2024, this metamorphosis will continue, combining the unique features of the region with global digital marketing trends. Read more about it in our article.
DIGITAL MARKETING
Creating viral content on VK. How can business attract Russian-speaking audience with short videos
In the last couple of years, the Russian-speaking internet was stormed by a new content phenomenon – VK clips. These short engrossing videos increase in popularity and attract audiences far away beyond the borders of Russia. As this content format was already appreciated by users all over the world, it is time to find out the factors driving the dissemination of VK clips and explore the ways businesses can use this service to attract a Russian-speaking audience.
DIGITAL MARKETING
Who is trending on Russian YouTube? Channel ratings and new authors with a high potential
Russian YouTube can be safely called one of the main channels of influencer marketing at the moment. Probably, the most important question for brands always sounds about the same. How to choose the channel(s) for advertising integration? We focus on general trends and ratings.
DIGITAL MARKETING
A Complete Russian YouTube Overview for Marketers. Key Market Insights
In this material we give an overview of Russian YouTube, consider the specifics of its audience, and figure out the efficient ways to promote products on the platform under the circumstances.
DIGITAL MARKETING
Promotion on the Russian market using contextual advertising. How does it work?
In this article we will talk about Yandex.Direct since the importance of the service for the Russian advertising market has become undeniable.
DIGITAL MARKETING
Cartographic marketing in Russia. Who needs it and how to use it effectively?
In this article we will consider the key features of cartographic marketing in the Russian Federation and prove its advantages for modern companies. The approach is based on the use of geographic and cartographic data, which helps businesses to more accurately localize and segment their audience, and make themselves known.
DIGITAL MARKETING
Unlocking Success: Promoting Your Brand on Odnoklassniki in 2023
As of 2023 Odnoklassniki has again become an "active" social network in Russia boasting a large audience and serving as an effective resource for brand promotion. Like any other service, Ok (note - short form for Odnoklassniki) has its own specific points and peculiarities.
DIGITAL MARKETING
VK Ads formats and technical requirements: short and sweet overview
All useful features of myTarget and PRO VKontakte now united into a single system of VK Ads, so that marketing experts could work with targeted ads easier, faster, and in a more efficient way. The VK Ads formats and technical requirements instruction below will be short and sweet as well. Read on and discover the main difference between VK Ads and PRO VKontakte, which will stop working at 31 July.
DIGITAL MARKETING
Launching Advertising Campaign with VK Ads from Scratch in 4 Steps
How to launch an advertising campaign with VK Ads in 2023? VK Ads manager has become a basic targeting tool for many and not just a new addition in use. Let’s demonstrate how it looks. Everyone interested can test the freely available platform after the log-in. RMAA experts prepared a step-by-step guide to launch a campaign with VK Ads.